Sustainable Packaging:

Is beneficial, safe & healthy for individuals & communities throughout its life cycle

Meets market criteria for performance and cost

Is sourced, manufactured, transported and recycled using renewable energy

Maximizes the use of renewable or recycled source materials

Is manufactured using clean production technologies and best practices

Is made form materials healthy in all probable end of life scenarios

Is physically designed to optimize materials and energy

Is effectively recovered and utilized in biological and/or industrial cradle to cradle cycles

The criteria presented here blend broad sustainability objectives with business considerations and strategies that address the environmental concerns related to the life cycle of packaging.

A key strategy for improving the sustainability of packaging is maximizing the use of renewable and recycled materials.

Ensuring all ingredients are safe for human and environmental health throughout their life cycles is a vital aspect of sustainable packaging design.